LinkedIn is a powerful platform for growing your professional network, discovering business opportunities, and promoting your brand or company. Using the LinkedIn Carousel is one of the most effective ways to stand out on LinkedIn and increase your audience engagement.
In this article, we’ll dive deeper into what a LinkedIn Carousel is and how you can use it.
What is a LinkedIn Carousel?
A LinkedIn Carousel is a type of post on the LinkedIn platform that allows users to share multiple images or slides in a single post.
This feature enables organizations to tell a story, convey information, and engage their audience with visually appealing content.
Essentially, it’s a way to create a narrative or share a series of related images or messages within a single post.
Types of LinkedIn Carousel
There were two types of Carousels: organic and ads. Since December 2023, organic carousel posts are not supported on LinkedIn.
Now, you can only use LinkedIn Carousel for advertisement.
How to Post Carousel on LinkedIn?
Though the LinkedIn Carousel posts are gone, there is a way around it. You need to create a document containing the images you want to include in the Carousel. The document can be a PDF, PowerPoint, or MS Word.
Then, you can create a new post on LinkedIn. Upload the document in that post. The new post will be visible as a carousel.
You can use third-party tools like Canva or Adobe Spark to create a document with multiple images.
LinkedIn Carousel Specs
For document carousel posts on LinkedIn, here are the specs:
– Supported file types: PDF, PowerPoint, DOC/DOCX
– Maximum 300 pages
– File size: Less than 100MB
– Page orientation: Either landscape or portrait
For carousel ads, the current specs are:
– Supported file types: JPG, PNG, or static GIF
– Aspect ratio: 1:1 (square)
– Image size: Minimum 1080 x 1080 pixels
– File size: Under 10 MB per image
– Number of images: Minimum 2, maximum 10
Use Cases of LinkedIn Carousels
The use cases of LinkedIn Carousels are quite versatile. You can utilize LinkedIn Carousels for various purposes, such as:
1. Educational content: Share step-by-step guides, industry tips, or educational material.
2. Product showcases: Highlight your products or services, showcasing their features, benefits, and customer testimonials.
3. Company culture and behind-the-scenes views: Humanize your brand by sharing glimpses of your company culture, behind-the-scenes content, or employee spotlights.
4. Event promotion: Promote upcoming events, like webinars, conferences, or product launches, by providing event details and sneak peeks.
5. Testimonials and case studies: Build social proof and credibility for your brand or products by sharing customer testimonials and case studies in a carousel format.
Utilizing these types of carousels can help you diversify your content and cater to different aspects of your audience’s interests and needs.
Benefits of Using LinkedIn Carousel
LinkedIn Carousel offers several benefits and valuable applications. Here are 10 benefits of using LinkedIn Carousel for engagement and networking:
1. Increased visibility on LinkedIn, leading to higher chances of being seen and shared.
2. Ability to tell a compelling visual story, leading to better audience engagement.
3. Opportunities to showcase products, services, or business aspects in a visually appealing manner.
4. Encourages audience curiosity and interaction through multiple images in a single post.
5. Higher likelihood of receiving more engagement, likes, comments, and shares compared to regular image or text posts.
6. Flexibility in presenting complex ideas or stories in an easily digestible format.
7. Showcasing company culture and behind-the-scenes content for better networking.
How to Create an Effective LinkedIn Carousel?
1. Plan your story:
Before you start creating your Carousel, you must clearly understand what you want to convey and what story you want to tell. Make sure your content is relevant and exciting to your audience.
2. Keep it simple:
Avoid cramming too much information into one LinkedIn Carousel. Limit the number of slides and ensure each has a clear message.
3. Visually appealing design:
Ensure your LinkedIn Carousel is consistent and visually attractive. Use eye-catching images, clear fonts, and a colour scheme that draws attention.
4. Use storytelling:
Incorporate a compelling narrative to engage your audience and make your content more memorable.
5. Highlight key points:
Focus on showcasing the most important aspects of your message to keep your audience engaged and informed.
6. Utilize multimedia:
Incorporate a mix of visual and textual content to create a dynamic and engaging carousel.
7. Incorporate data and statistics:
Use compelling data points and statistics to add credibility and depth to your content.
8. Add a clear call to action:
Encourage your audience to take action after viewing your LinkedIn Carousel. This could be visiting your website, requesting more information, or sharing your post.
9. Test different formats:
Experiment with different carousel formats, such as tips, guides, or success stories, to see what resonates best with your audience.
10. Engage with your audience:
Encourage comments, questions, and feedback in your Carousel to foster interaction.
Why LinkedIn Carousel Works for Advertising?
LinkedIn Carousel is a practical option for advertising on the platform. This is due to several reasons that increase the attractiveness and effectiveness of carousels for advertisers:
1. Better targeting:
LinkedIn offers advanced targeting options to reach specific audiences based on criteria like job title, industry, company size, and more.
Using LinkedIn Carousel combined with these targeting options, you can better target your advertising and increase the likelihood of engagement and conversion.
2. Higher Ad Engagement:
As mentioned earlier, the interactive nature of LinkedIn Carousel leads to increased engagement.
Users are more likely to browse through a carousel and explore your ad’s message, increasing the likelihood of generating leads and conversions.
3. Detailed performance reporting:
LinkedIn offers comprehensive analytics reporting for ads, including the performance of individual carousel slides.
This allows you to measure the effectiveness of your ad and optimize based on which slides generate the most engagement and conversions.
4. Cost savings:
By combining multiple posts into a single carousel ad, you can reduce sponsored content costs.
Instead of creating separate ads for each product or service, you can use a single carousel to highlight multiple aspects of your offering, which is more efficient and cost-effective.
5. Strengthening your brand story:
LinkedIn Carousel allows you to tell a cohesive and compelling story about your company, products or services. This helps you build a stronger brand identity and emphasize your competitive advantage.
6. Enhanced visual storytelling:
LinkedIn Carousel enables you to visually showcase product features, benefits, and use cases in a more compelling and immersive way, allowing for effective storytelling that resonates with your target audience.
7. Improved campaign flexibility:
The ability to combine images, videos, and text within a single ad format gives you greater flexibility in structuring your advertising campaigns, catering to diverse consumer preferences and behaviours.
8. Multi-stage funnel engagement:
By utilizing different carousel cards to address various stages of the marketing and sales funnel, you can guide prospects through awareness, consideration, and conversion, resulting in a more holistic and impactful advertising strategy.
9. Mobile-friendly content consumption:
With the prevalence of mobile usage, LinkedIn Carousel ads are optimized for mobile viewing, providing a seamless and engaging experience for users on the go, thereby enhancing the reach and impact of your advertising efforts.
Example of a Carousel Post
Here is an example of content for Carousel:
- [Slide 1] Discover how to improve your sales results with our new CRM software!
- [Slide 2] Feature 1: Automate your sales process and save time
- [Slide 3] Function 2: Analyze your sales data and discover growth opportunities
- [Slide 4] Function 3: Improve collaboration within your team
- [Slide 5] Try our CRM software now for 30 days for free! [Call-to-action button]
Here is another example from the Next Sales:
Frequently Asked Questions
Yes, LinkedIn carousels can be an effective way to engage your audience and showcase multiple pieces of content in a single post. They allow you to share a series of images or videos, which can help you tell a more complete story or share a variety of related content in one post. Carousels also tend to generate higher engagement compared to single-image posts, as they encourage viewers to swipe through and see more of what you have to offer. Overall, if used strategically, LinkedIn carousels can be worth it for increasing engagement and delivering more comprehensive content to your audience.
LinkedIn retired the feature that allowed carousels to be added to posts in December 2023. Therefore, the option to add carousels on LinkedIn is no longer available.
Yes, LinkedIn allows you to upload a multi-page PDF as a carousel post. This feature can be particularly useful for sharing a presentation, portfolio, or multi-page document with your LinkedIn connections.
Related:
Conclusion
LinkedIn Carousel is an effective way to improve both organic engagement and advertising results on the platform. By telling compelling stories, using attractive visuals, and adding a clear call to action, you can better leverage your network, achieve your professional goals, and increase the impact of your advertising. Always make sure to create high-quality, relevant content that speaks to the needs of your target audience. Experiment regularly with different types of posts, including LinkedIn Carousel, for both organic and sponsored content to strengthen your online presence and keep your audience engaged.
This article was initially published in the Dutch language on Prime Marketing.
