A Leadgeneration Machine for Sentinels
The Brief
Sentinels.ai, a FinTech startup specializing in automating and accelerating transaction monitoring through Artificial Intelligence and Machine Learning, had ambitious goals to generate high-quality leads and increase brand awareness within the upper end of the financial sector. However, they faced significant challenges in achieving these objectives, prompting them to seek our expertise:
- High Competition: The financial sector was crowded with well-established players, making it difficult for Sentinels.ai to stand out.
- Low Brand Awareness: As a new player in the market, Sentinels struggled with visibility and needed to significantly raise its profile among potential clients.
- Targeted Lead Generation: Effectively identifying and engaging high-quality leads at the top of the financial sector
The Solution
Prime Marketing developed a comprehensive lead generation strategy for Sentinels that involved a phased approach to campaign scaling and optimization. The collaboration spanned from July 2021 to March 2023, during which Prime Marketing utilized LinkedIn Ads to effectively target and engage the fintech audience. The strategy included:
Initial Micro Campaign:
Started with a small budget of €500 per month to get internal buy-in and achieve initial success.
Content Utilization:
Focused on high-performing content, such as the hero-content piece ‘How to Set Efficient AML Rules’, to generate leads.
Budget Scaling:
Gradually increased the advertising budget to €10,000+ per month based on the campaign’s success and market feedback.
ICP Segmentation:
Split the target group based on job titles to personalize ad copies and catch the attention of decision-makers.
Multi-Phase Strategy:
Implemented a multi-channel approach with continuous testing and optimization.
Results
Verified MQLs
ARR contributed
Followers
Results
Verified MQLs
ARR contributed
Followers
“The collaboration with Prime Marketing was enjoyable and professional. From the start, they have been involved in the campaigns and growth of Sentinels. The work of Prime Marketing is a golden addition for any company looking to grow through LinkedIn.”
